Sincerity
Honest, credible, treat others well, fairly treat customer, supplier and employee
Ally
Trust each other, ally under common objective
Develop
Not satisfied with current situation and achievement, try to constantly innovate, pursue and change
Win-win
Cooperate, altruistically operate, create and maintain a harmonious status, “fully realize the existence of every party, take every party as a part of the whole”, obtain surrounding cooperation, keep developing the cause
